EMPOWER YOUR IMPACT
Command the Conversation
From first briefing to final headline, we align strategy, story, and stakeholders—giving you the authority to lead every discussion.
WHO WE ARE
Experience You Can Trust
Purpose Public Relations is a boutique strike team led by Tracy Pakulniewicz, a 25-year veteran of public affairs, strategic communications, and executive advisor. At Purpose, we turn complex missions into clear, compelling narratives that move policymakers, media, and the public. Purpose plugs in fast, aligns stakeholders, and drives momentum—steering everything from flash-point crises to long-term campaigns with integrity, precision, and measurable impact.
INTEGRITY • CLARITY • PURPOSE
Let’s make your voice impossible to ignore.
OUR MISSION
Where Purpose Meets Impact
Our mission is simple: equip mission-minded leaders with messaging that rises above clutter, inspires trust, and drives real-world outcomes. Whether it’s shaping policy dialogue or guiding a high-profile event, we make sure your voice is heard—clear, concise, and impossible to ignore when it matters most.
EMPOWER • AMPLIFY • INFLUENCE
WHAT WE DO
Strategy Meets Story
We bridge strategy and storytelling, pairing deep public-sector insight with media-savvy execution to cover every step of your communications cycle—from shaping the core message to amplifying it across press, policy, events, and digital channels. Below are the core services we deploy to keep your mission on point and your stakeholders engaged.
STRATEGIC COMMUNICATIONS
- Executive positioning and thought leadership
- Message development, narrative framing, and speechwriting
- Crisis communications and reputation management
MEDIA RELATIONS
- Media training and national press placement
- Editorial development: op-eds, releases, and ghostwriting
- Broadcast, digital, and print media engagement
GOVERNMENT
& PUBLIC AFFAIRS
- Stakeholder mapping and engagement
- Policy communications and legislative briefing support
- Advocacy campaign strategy
STRATEGIC COMMUNICATIONS
- Executive positioning and thought leadership
- Message development, narrative framing, and speechwriting
- Crisis communications and reputation management
MEDIA RELATIONS
- Media training and national press placement
- Editorial development: op-eds, releases, and ghostwriting
- Broadcast, digital, and print media engagement
GOVERNMENT & PUBLIC AFFAIRS
- Stakeholder mapping and engagement
- Policy communications and legislative briefing support
- Advocacy campaign strategy
EVENT & PROTOCOL COMMS
- Executive-level event messaging and media strategy
- Public-private partnership alignment
- VIP engagement and cross-cultural communications
TRANSFORMATIONAL STORYTELLING
- Uplifting under represented voices
- Community-centered advocacy
- Language audits and engagement strategy
DIGITAL STRATEGY
- Content development and social media campaign design
- Strategic digital messaging and influencer alignment
- Performance analytics and impact reporting
EVENT & PROTOCOL COMMS
- Executive-level event messaging and media strategy
- Public-private partnership alignment
- VIP engagement and cross-cultural communications
TRANSFORMATIONAL STORYTELLING
- Uplifting under represented voices
- Community-centered advocacy
- Language audits and engagement strategy
DIGITAL STRATEGY
- Content development and social media campaign design
- Strategic digital messaging and influencer alignment
- Performance analytics and impact reporting
Ready to put these capabilities to work for you?
WHO WE SERVE
Missions that Matter
From the halls of government to the front lines of social impact—and on to the private labs where tomorrow’s breakthroughs are born—we partner with organizations whose work shapes lives and policy. If your mission demands clarity, credibility, and real-world influence, you’re in the right place.
FEDERAL & STATE AGENCIES
From legislative briefings to statewide initiatives, we translate policy into plain-language narratives the public trusts and decision-makers rally behind.
MISSION-DRIVEN NON-PROFITS & FOUNDATIONS
We turn grassroots passion into national conversation, pairing data-backed storytelling with targeted media to grow funding, partnerships, and measurable impact.
DEFENSE & NATIONAL SECURITY PROGRAMS
Clearance-aware and crisis-tested, we build secure communication frameworks that protect operational integrity while earning confidence at home and abroad.
PRIVATE-SECTOR INNOVATORS
Whether launching breakthrough tech or navigating a policy crossroads, we align corporate goals with public expectations so your reputation fuels—rather than hinders—growth.
FEDERAL & STATE AGENCIES
From legislative briefings to statewide initiatives, we translate policy into plain-language narratives the public trusts and decision-makers rally behind.
MISSION-DRIVEN NON-PROFITS & FOUNDATIONS
We turn grassroots passion into national conversation, pairing data-backed storytelling with targeted media to grow funding, partnerships, and measurable impact.
DEFENSE & NATIONAL SECURITY PROGRAMS
Clearance-aware and crisis-tested, we build secure communication frameworks that protect operational integrity while earning confidence at home and abroad.
PRIVATE-SECTOR INNOVATORS
Whether launching breakthrough tech or navigating a policy crossroads, we align corporate goals with public expectations so your reputation fuels—rather than hinders—growth.
Let’s move your mission forward.
MISSION • MESSAGE • MOMENTUM
PROOF OF PERFORMANCE
Impact in Action
From orchestrating World Cup inter-agency messaging to landing 10,000+ global media hits for the Invictus Games, our work turns strategy into visible, measurable results. Each campaign—whether a rapid-response crisis or a year-long policy rollout—comes with hard metrics, clear accountability, and proof you can point to when the stakes are highest.
2026 WORLD CUP
Built the public-private comms framework connecting 20+ agencies and sponsors.
INVICTUS GAMES
Orchestrated U.S./U.K. media strategy, delivering global coverage and seamless royal engagement.
DEPARTMENT OF DEFENSE
Reframed military-family and LGBTQ+ policy narratives, doubling positive sentiment YOY.
DEPARTMENT OF HOMELAND SECURITY
Scaled a $105 M communications operation from concept to execution in under 18 months.
2026 WORLD CUP
Built the public-private comms framework connecting 20+ agencies and sponsors.
INVICTUS GAMES
Orchestrated U.S./U.K. media strategy, delivering global coverage and seamless royal engagement.
DEPARTMENT OF DEFENSE
Reframed military-family and LGBTQ+ policy narratives, doubling positive sentiment YOY.
DEPARTMENT OF HOMELAND SECURITY
Scaled a $105 M communications operation from concept to execution in under 18 months.
DEPARTMENT OF HOMELAND SECURITY
Scaled a $105 M communications operation from concept to execution in under 18 months.
Ready to turn these results into your reality?
CONTACT US
Let’s Work Together
Tell us your mission, and we’ll build the strategy that makes it impossible to ignore.
Tracy Pakulniewicz
Founder & Principal
COMMUNICATIONS WITH INTEGRITY, ADVOCACY WITH IMPACT
